Slow Fashion

April 8th, 2010

Slow Fashion

Hucklebones has recently been chatting with forward thinking Carlotta Cataldi, a key person of the ‘Slow Fashion‘ movement. She is part of a research team based in Karlskrona, Sweden who’s mission is to bring strategic sustainability concepts to the clothing industry. They are currently developing a list of inspiring principles to use as a guide for the ‘Slow Fashion’ industry, and by speaking to key players within the industry they hope to pull many ideas together to create this concept.

As a company Hucklebones has a commitment to sustainability and our effects on the world around us. We work with British and European mills, many of which were established in the 1700’s and still use secrets of the trade that have been passed from old to young, generation to generation. Our printed fabrics use dyestuffs which are EU made and have a guarantee of quality and respect for the environment. The printing process also has low environmental impacts and adhere to full European and International Regulations.

A large part of¬† ‘Slow Fashion’ is to discourage mass consumption and encourage sensible and considered purchases of goods that are of a high quality and lasting design. We invest in the design of our garments to give each item individuality so that the product engages with the consumer and a long lasting connection can be made. Our garments are designed and intended as heirloom pieces that can be handed down to siblings, cousins and grandchildren.

This is only a small part of what we are working on towards a slower and more sustainable future in fashion. We are always investigating ways in which we can further support this concept, after all its the Hucklebones generation who must reap these benefits.


Easter is nearly upon us…

March 25th, 2010

Easter, time for tales of the Easter bunny and busy scurrying around spring gardens in the search for brightly coloured chocolate eggs. Its great chance to snap up a special little outfit for the occasion so we are offering 20% off all items in our online shop until the 6th of April. To redeem your discount simply type ‘tulip‘ into the voucher box during checkout. Happy Easter!


Little Fashion Gallery Newsletter

March 19th, 2010

Little Fashion Gallery
Beautiful colour palette at Little Fashion Gallery to get us all in the mood for spring fashion.


From the Castle…

March 9th, 2010

There are lots of great places in London, with so much to offer from different locations I’m sure those moving here would find it difficult to choose. However for us and indeed for Hucklebones it’s Elephant and Castle that we call home. It was almost by accident we moved here 5 years ago when our initial choice of flat in Clapham fell through. From then on we have not looked back, fantastic 24 hour transport links and the 113 acre Burges Park on our doorstep. Looking through Elephant’s past I’ve found that it was here that London’s first zoo appeared in 1834 featuring the UK’s first ever giraffe! Things have moved on a lot since then, and the face of Elephant is changing rapidly with new development.

Elephant and Castle does harbor a special place in our hearts, as our first home together and birth place of Hucklebones. This Christmas we received a wonderful gift, taken from the destination blinds from an old Routemaster bus, framed and in its glory it hangs as a daily reminder of where we began.

Routmaster destination Blind

Routemaster destination blinds are available from


Press Update – Collezioni

March 5th, 2010

Collezioni Hucklebones

Collezioni Hucklebones

Beautifully styled and photographed the Spring Summer 10 Collezioni editorial entitled ‘Victoria’s Roses’ celebrates gathers, smocking and botanic inspired prints. Styled by Matthew Holroyd and photographed by Edith Bergfors this splendid and spectacular shoot includes two Hucklebones items. Thank you to everyone involved in this fabulous production. x Have a good weekend.


Summer is on its way…

March 1st, 2010

Yes it is definitely in the air! Today I awoke to bright sunshine and yes, no rain! Spring is officially around the corner! It’s amazing how a few rays of sunshine can brighten ones day, but I noticed I had a small skip in my step! Also you may have already noticed that the Spring / Summer collection has arrived in our online shop, favorites so far are the vanilla silk sleeveless top (pictured top above) and the deco bow top in Lanterns print silk (above).


Recent Press

February 9th, 2010

Its such an exciting time for Hucklebones with the new S/S 10 collection on its way. We have had some fantastic preview press which we are really thrilled about. From top: Junior Magazine РFebruary 2010 РPhotography Edith Bergfors and styled by Matthew Holroyd. Little Fashion Gallery Book РVolume 4 with thanks to Marie Soudre-Richard & Clara Dayet.

Junior Fashion Mood Board


Trade show time…

January 20th, 2010

Its that time of year again when we are off to exhibit the new collection at Bubble London and this time around at Pitti Bimbo. We will be showing the new season of Autumn/Winter 2010 to some of the best wholesale buyers in the the children’s clothing market. All the hard work put in from September will hopefully pay off. As always we have some great new designs and prints. We are very excited about it and would love to share it with you however as its still top secret until it arrives in the shops in August, I have attached some images from the A/W 09 stand at Bubble London. I hope you like them.


Proud Hucklebones wearer

January 8th, 2010

We always love to hear from our customers so when we were sent this fabulous picture we were thrilled. Thank you to Emma for emailing us with this image of her daughter proudly wearing the autumn/winter 08 coat. Such a striking look and as Emma explained, they receive many compliments when out and about. If you have an image you would like to send us that can be featured on our blog please email us using the contact us button on the right hand side of this blog.


January Sale

December 28th, 2009

Our winter sale has started, with a fantastic 50% off all items while stocks last! Hurry, don’t let your favorite items get away. Happy shopping.

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